Saturday, November 26, 2011

On Reading Marshall McCluhan

It makes all the difference in the world when you realize that McCluhan's famous aphorism, "the medium is the message," is a Cubist insight, and that McCluhan's favorite novel was Finnegan's Wake. Sends a reader back into Understanding Media with a much higher degree of excitement, fear, and trembling.

And the user is always the content of any medium.

Get my drift?

No comments:

Post a Comment